Look for Sunday's Super Bowl Commercials to take a different path than they did in 2017. Last time we saw ads using a theme about unity, but not the case this time.

It has been a year of political controversy as well as cultural differences. Advertisers are taking a different aim this time.

And beware, the sights are set on your heart. They want to strike your emotions in a way to get their brands to rub off on you.

Keep in mind that they are paying $5 million for 30 seconds of air time alone. And maybe that much or more producing the ads.

So they are coming at you full force this time. And the stakes are high with an estimated 110 million viewers to attract the attention of.

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