A Coat Made of Male Chest Hair

For some reason, a company in England has decided to make a coat made entire of male chest hair. (It's not clear if the model donated to the coat he is wearing.)

Arla, the company that made the coat, is allegedly selling for $3,900 though I can't tell where to buy it. They sell milk and this is supposed to be a reminder to men to be manly.

Wouldn't telling men to not shave their chests and keep their torsos furry be better to encourage manliness?