Your Child Could Be the Next ‘Life Cereal’ Star!
The Quaker Oats Company is looking to revamp its "Life Cereal" brand and your child could be the star! The company is launching a nationwide contest to help the brand find the next face to include in an upcoming advertising campaign for its beloved cereal.
More than 40 years ago, Life's iconic "Mikey Likes It" ad aired, showing a cute little boy against all odds liking Life cereal.
According to a spokesperson from Quaker, Life cereal is "on a quest to find the next face to include in an upcoming ad for its beloved cereal." If your child is between the ages of 4 to 8 years old, upload a video to LifeCastingContest.com by April 27th. The audition video should consist of your kid reading the script for the commercial. Three finalists will be announced in May to audition in Los Angeles for a chance to be part of the new ad campaign.