One Direction 10-Year Anniversary Plans Announced
One Direction fans will be treated to exclusive content to honor the band's upcoming tenth anniversary, according to an announcement made Wednesday (July 15) by Simon Jones' public relations firm.
A special new 1D anniversary website will launch on July 23, along with "a 10-year celebration video especially made for their fans, and interactive playlists and activations across digital platforms."
The "10 Years of One Direction" website will be an immersive experience that will act as an archive of content which will include behind the scenes videos. Fans will also be able to take a look back on the band's time together thanks to an intricate timeline of their career, "from the first audition right up to the start of their hiatus."
Along with the website, there will also be a celebration video shared on YouTube featuring all of the major moments from 1D's career leading up to their hiatus. Fans will be treated to reformatted albums that will feature rare songs, B-sides, live performances and acoustic renditions.
According to a press release, "fans will also be able to generate their own shareable ‘mixtape’ playlist on the site, which will be personalized according to how they’ve interacted with the site’s content and the eras they’ve spent the most time exploring."