Demeter fragrance company is putting out a new cologne called, "First Response-Boston. The company is donating 75 % of the proceeds to the Boston First Responders Fund, which helps victims of the marathon bombing. A bottle will set you back about $20 or $39.50 depending on the size.

So what does it smell like you ask... according to one review in a Boston Magazine, " a combination of spices and flowers, overlaid with white smoke and rubber. Comes off as distinctly masculine"!