New Breast Cancer Awareness Video is Real Eye-Catching

October is Breast Cancer Awareness month. You're seeing pink ribbons and shirts everywhere. We've turned our logos pink on our station websites. Even the National Football League is paying tribute by allowing players to wear pink shoes or gloves during the month.

Nestle Fitness gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer.  It's one of the most imaginative commercials I've ever seen to raise awareness.

Here in South Dakota, the Susan G. Komen Foundation funds programs in the state that further breast cancer awareness, and stress the importance of early detection, sort of like the video below does.

Check them out ladies. Everyone else is. You should too.