If you are a Black Friday shopping fiend, then this new report from the financial gurus at WalletHub may help you map out this year's shopping adventure!  They surveyed 8,000 deals from 30 of the biggest U.S. retailers and identified the largest advertised discounts for each product category.

So depending upon what you're shopping for, you can pick and choose the retailers offering you the biggest discount. The overall best retailer (with highest percentage of discount across all categories) is JC Penney at a 68% average discount. Kohl's shows up in second place at 66.7% average discount.

The next five top Black Friday discounters (in order)  include a couple of names you might not be familiar with, as we don't have them here in Sioux Falls. But here they are with their overall percentage of discount.

  • Stage - 63.9%
  • Groupon - 63.7%
  • Belk - 59.5%
  • Macy's - 56%
  • Kmart - 50.1%

WalletHub also lets you know who is offering the best deep discounts in numerous categories from apparel & accessories, computers & phones, electronics, toys, jewelry and many more.

Check out their Black Friday ad scans here, and, before you plan your serious Black Friday shopping excursion, it would be worth a look at this entire report which also contains other advice and shopping tips from their experts.

Happy Holiday hunting!!

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