One Direction's brand is marketed in all sorts of ways. From fragrances to clothes to bedsheets, 1D and their faces are everywhere. The boys and their marketing team have found a utilitarian way to promote the brand, as well. They've teamed with British eyewear company Vision Express for 1D-branded reading glasses expressly for females.
Does Leonardo DiCaprio have something to worry about? Is he about to be supplanted by One Direction's Niall Horan as legendary director Martin Scorsese's favorite blond heartthrob with whom to work? Word is that Marty is considering directing a 1D film.
Niall Horan of One Direction has battled knee issues for a while. With 1D embarking on a global stadium tour in 2014, the blond cutie and the 1D team aren't taking any chances. Horan is reportedly headed to the U.S. to have surgery on his troubled knee this week.
One Direction dodged an imaginary bullet. Earlier this week, a British tabloid reported that '80s rockers Def Leppard were putting together a lawsuit, since they felt that 1D's 'Midnight Memories,' a big, bold rock anthem with a stadium-sized hook that was co-written by the band, copied their 1988 smash 'Pour Some Sugar on Me.'
One Direction rock. Literally. The boys brought the totally rawkin' title track of their new album 'Midnight Memories' to the stage of the season finale of Season 3 of 'X Factor' (Dec. 19), showing off their rock 'n' roll side. It was, as always, flawless.
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