In the list of "things you want to smell like", the smell of raw fish is probably rather low down on the list. Well the guys at Demeter Fragrance Library, have created a new sushi cologne for those who can't get quite enough. They claim the spray won't make you smell like tuna but rather

 "just cooked sticky rice and straight from the seaside seaweed, laced with hints of ginger and lemon essences."