General Mills announced that it was retiring the yellow hourglass marshmallow from it's popular Lucky Charms cereal, then asked fans to select a new one.
Last year, General Mills changed the colors of the breakfast cereal Trix to appeal to "healthier eaters." Well, now they've decided to go back to what works.
As one of the largest buyers of North American oats, General Mills hopes that partnering with SDSU will enable the them to improve the quality and supply of oats.