Now that we're heading into the colder months of the year, the Sioux Falls Convention and Visitor's Bureau is hoping to attract the more "leisure" traveler to the city with a new type of marketing campaign.

Teri Schmidt, Executive Director of the CVB, says the the message they're trying to convey to people is get away "because they deserve it" - whether that be with friends, family or a couple's weekend away.

Visitors to the Sioux Falls Convention and Visitor's Website will be directed to sign up to win one of three travel packages to Sioux Falls.  The campaign is scheduled to run through February of next year and is being partially funded by the State Department of Tourism.

For more information on the campaign, CLICK HERE.

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