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Officials Unveil New Public Parking Plan in Downtown Sioux Falls

FILE: Sioux Falls, Downtown
Anthony Wright/KSOO-AM

On Thursday the city of Sioux Falls unveiled a new brand and a new approach to public parking downtown.

A new mobile site directs residents and visitors to the more than 3,500 public parking spaces downtown. Just go to and touch any of the gold P’s on your smartphone’s screen. The public parking lot or ramp’s address and directions from your current location will be provided.

When you reach your destination, you will be greeted with another gold “P” on new blue signage on the lot or ramp. Just look for that gold “P” whenever you’re parking downtown.

Public Parking staff members will now be known as PALs. They are happy to help anyone needing:

  • Assistance finding a parking space
  • Information about Sioux Falls
  • Directions to a business or other location
  • And more

Just look for the PAL logo and the yellow “happy to help!” shirts when you’re out and about.

PALs will receive special customer service training and have a new approach to their work. Each PAL carries a notebook to document things like potholes, full garbage containers, sidewalk cracks, and more to help improve downtown Sioux Falls. If you notice a concern, let one of our PALs know.

To help promote how easy parking is downtown, the City also has launched a new public awareness effort including billboards and radio ads. The theme is “Public Parking: It’s So Easy!” Look for the blue and gold billboards coming soon, and listen for the radio ads featuring “Steve” and “Crystal” chatting about their easy parking experiences.

Public parking is easy parking, and it’s free on weekdays after 5 p.m. and all day on Saturdays, Sundays, and City holidays. Four public parking ramps, 15 public parking lots, and more than 1,000 on-street parking spots await you.

To learn more about daytime public parking leasing rates or where to park downtown, call (605) 367-8170.

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