Watch what happens when you drop boxes of brand new iPhone 5s in front of hundreds of customers camped out for days to be the first to get a new iPhone 5!

Of course, that isn't the only iPhone prank going viral. As Yahoo's Trending Now points out, some pranksters in Amsterdam tried a different approach:

The iPhone 5 will be released in the Netherlands this Friday, and jokesters from the website iPhone5.nl thought it would be humorous if people were to stumble upon a new iPhone in the middle of Leidseplein, a busy square in Amsterdam -- but there was a catch. They used Super Glue to secure the device to the pavement and set up a hidden camera to capture people's perplexed reactions as they tried to pick up the phone.