When I was a kid, my sister and I would play 'my page, my page' with the JCPenney, Montgomery Ward and Sears catalogs.

We'd sit on the couch and thumb through the catalogs, mostly the toy pages, and slap the pages we liked and screamed, "MY PAGE!"  Whatever was on that page was ours.

We never actually got any of the things on those pages, but it was fun and Mom wasn't going to stop us because we weren't fighting or making a mess.

I can't remember the last time I perused a catalog. Like everyone else, if I want to find a new outfit, a cat bed or even a TV, I search the internet. The internet is actually the reason most catalogs retired.

In 2010, JCPenney stopped distributing their catalogs to focus on online sales.  What they've recently discovered is that the catalog was a source of inspiration for shoppers who were ultimately making purchases online.

The very first JCPenney catalog published in 1963 was 1,000 pages.  The new catalog will only be about 120 pages and feature only household items.  It will be shipped to select customers in March.

Here is some interesting info according to Business Insider.  Catalog mailings peaked in 2007 with 19.6 billion and by 2013, that number had fallen to 11.9 billion catalogs mailed.  That's a lot of trees.

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