In most years, January tends to be the most boring month of the year for the box office. This is where Hollywood typically sends the movies in which it has the least faith. This is the dumping ground, the place where movies go to die so the studios can concentrate on their Oscar campaigns. However, thanks to ‘American Sniper,’ this January has bucked every trend. It may technically be a 2014 release, but Clint Eastwood’s war film has made the first chunk of 2015 interesting, shattering expectations and threatening to become the highest grossing film of last year in only a few weeks.
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
It’s become fashionable in recent years to hate the Golden Raspberry Awards (AKA, the Razzies) and for good reason. The inherently negative awards claim to celebrate the worst films of the year, but they frequently nominate or “honor” ambitious misfires or boring studio junk over the real worst films of the year. To be fair, the Razzies are and have always been a big silly joke, but they’re a joke that leaves a bad taste in the mouth. And yet, it’s really hard to look at this year’s nominees and disagree. With a handful of minor exceptions, this looks like a year where the Razzies actually, well, kinda’ got it right.
After months of rumors and speculation, it looks like director Paul Feig is finally starting to assemble his cast for his ‘Ghostbusters’ reboot. The name at the top of his list should surprise no one: Melissa McCarthy, who he previously directed to an Oscar nomination and huge box office success in ‘Bridesmaids’ and ‘The Heat,' and who is in early talks to star in the film.
After the jam-packed month of December, with its huge family-friendly blockbusters and awards season Oscar bait, we have arrived in the month of January. Formerly a dumping ground for mediocre films, the month has taken on a new identity in the past few years as a testing ground for unique genre films (think ‘Cloverfield’) and a solid place to release a horror movie, which seems to do quite well right around New Year’s for whatever reason. This year, we have ‘The Woman in Black 2: Angel of Death,’ which had a fairly solid opening. Not solid enough to topple the Christmas Week champions, but no one is complaining too much.
Okay, Marvel. This is cute. As exhausting as “teasers for trailers” can be, we’ll give you credit for this ‘Ant-Man’ preview, which is more of a snarky joke than an actual piece of marketing. Technically, this is our first look at footage from the upcoming film, but someone has apparently saturated the video with Pym Particles because the screen is literally too small for us to actually comprehend anything that’s going on.
As expected, ‘The Hobbit: The Battle of the Five Armies’ won the weekend, but a quick examination of the actual numbers makes this victory feel just a little hollow. The same goes for ‘Night at the Museum: Secret of the Tomb’ and ‘Annie,’ both of which took second and third place without putting forward particularly impressive numbers. Yep, the holiday box office looked just a little rough this weekend.
Sometimes, a film can effortlessly open at number one at the box office while still being a pretty huge disaster. This is the case with ‘Exodus: Gods and Kings,’ which rode a wave of terrible reviews and an even more terrible marketing campaign to a hugely disappointing start. With a lot of big movies opening the next two weeks, the new Biblical epic won’t even find time to grow some legs. Chances are strong that it is dead on arrival.
If you loved ‘Divergent’ and are already totally on board with the cinematic adaptations of Veronica Roth’s young adult science fiction novels, then the trailer for the awkwardly titled ‘The Divergent Series: Insurgent’ is probably going to prove exciting. If you’re unfamiliar with the franchise, prepare for 144 seconds that might as well be in a foreign language.
Honestly, we could have just copied and pasted last weekend’s box office report and gotten away with it. Outside of the shifting numbers, the order of the top 10 is almost identical to what it was a week ago. This is Hollywood in a holding pattern. The weekend after Thanksgiving is a wasteland. That’s probably why ‘The Pyramid’ was dumped this weekend. However, the lone newcomer in the top 10 didn’t just bomb, it bombed spectacularly.
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